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What is SEO?

If you want to increase your website traffic, in turn leading to more possible sales and conversions, you're going to need to rank high in the SERPs (search engine results page). SEO is an organic way to get more visitors to your website. When a customer searches a keyword relating to your business you need to come up, its that simple.

Now Google, is the boss, and has robots crawl every page on the web for spam, boring content, and keyword stuffing. Google ranks websites based on how relevant the website is to the user search. In order for Google to rank you higher (or even at all) you must have a user friendly, responsive, optimized website along with using SEO tools to get users to your website.

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Quality Content 50%
Keyword Research 90%
Link Building 50%

SEO FACT: The top three results get 75% of the clicks.

Key elements used in the SEO process

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Keyword Research

One of the most Important SEO elements is the target keywords. Let our team perform this crucial element to SEO, because without the right keywords a marketing campaign is near useless.

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Competitor research

To know what is working best for your specific business, you must study your competitors. This also can give you an advantage of ranking higher then them on Google.

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On-Page SEO

Make your content easily accessible to search engines. Our team is ready to integrate your target keywords to boost your rankings and improve your websites performance.

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Link Building

An essential part of any successful SEO strategy, let us build your internal link profile along with dozens of high quality inbound backlinks.

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Tracking & Reporting

We provide a detailed report of your website SEO performance evaluation, as well as data about your traffic, top referring keywords and a full explanation of your search engine activity.

SEO Process

Keyword Research and Analysis

1. Every campaign begins with keywords. Identifying and ranking for the “right” keywords is key to campaign’s success. Targeting right keyword means getting the “right” kind of visitors. The proper keyword research would improve the website’s conversion – sales or enquiries is at the center point of Liden Solutions game plan.

On Page SEO Optimization

2. Now that you have the "right" keywords to work with, you must integrate them into your website delicately, since Google is not a fan of keyword stuffing. Our team places your keywords in the meta tags, descriptions, urls, and image tags in the back end of your website. This is so Google can better crawl your site.

Technical Website Evaluation or Audit

3. Evaluating where your business stands in terms of online, is crucial. It is an overview of your online presence as a whole. This develops a starting point and shows us where we need to improve.

Content Development & Marketing

4. Without good content, our marketing efforts would be weak. This is where we take time to create blogs, infographics, PDF files, and update any content on your website.

Social Engagement

5. Gaining a large social following is always extremely helpful in any marketing campaign. Social Media is a great platform to share and distribute any content we or others have created, helping build backlinks to your website or blog.

Off Page SEO/ Link Building

6. Every off site strategy we use is to get you more backlinks for your website. Of course, quality over quantity is an important aspect to remember when creating backlinks. One link from a big name company is worth 100s of links from a smaller website.

Local SEO Strategies

7. Local SEO is extremely important for local service based businesses like roofers and painters. We perform this strategy for each client typically, but it is needed more for some industries more than others.

Google Algorithmic Updates

8. We learn and grow each day with the internet, as it is a booming industry and we must keep up. Our team is constantly making improvements as we go along so your campaign is always going to be the most effective plan.

FREE SEO Scan

A Scan will show you any errors with your website and areas you can improve on.